ROYAL LEPAGE® ATLANTIC

our standards

  • Reply to all rlpasupport@royallepage.ca email requests within 24 hours Monday through Friday
  • Process requests Monday through Friday 8:30 – 4:30PM
  • All templated requests have a maximum 48 hour turnaround time for your first proof.
    Examples; Feature Packages, Postcards, Signage, Social Media Images
  • Custom projects have a minimum turnaround time of 72 hours. We will provide an exact turnaround time once we have a better idea of the time required to complete your custom project.
  • To help you sell houses

Royal LePage® Atlantic

Design | Print Materials

BUSINESS CARDS

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Available in both templated and custom options.

  • Templated 1-2 day turn around for first proof
  • Custom 2-3 day turn around

buyer guide

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 A booklet with valuable information for those interested in purchasing a home. They aim to educate potential buyers about the buying journey and provide them with resources to make informed decisions throughout the purchase process.

  • Automatically created for you within two weeks of completing your orientation if you are on the Premium Plan

  • Available to download  in your personal dropbox folder

  • All agents can request a custom version which has a minimum turnaround time of 72 hours. We will provide an exact turnaround time once we have a better idea of the time required to complete your custom guide.

Client Event Materials

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Have a client event coming up? Reach out and we can help:

-Design your pre-event materials – i.e. invites, flyers, social media media images, etc.

-Send out invitations to your database – either electronically or by direct mail, and

-Coordinate any signage needed for the day of!

  • Minimum turnaround time of 72 hours.

  • We will provide an exact turnaround time once we have a better idea of the scope of the project and time required to complete all your event materials.

Comparative Market Analysis (CMA) Vouchers

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A voucher that can be used on door knocking campaigns, offering potential clients a free CMA.  Prepared by an agent, CMAs help determine a property’s market value through the comparables of recently sold and currently active properties in the area.

  • Available at your front desk

Door Hangers

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These marketing pieces are intended to be placed on the door handles of homes during neighborhood door-knocking campaigns.  Door hangers are generally used to promote yourself as an agent, provide information about a property (i.e. Just Listed, For Sale, Just Sold or Open House), or to promote a community event that you are hosting. 

  • Ready-Made: Available at your front desk
  • Custom: 2-3 business days

Express Feature Packages

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Available in your Dropbox folder within one business day of a residential listing going live on MLS®. These booklet-style packages showcase photos and property information pulled directly from Paragon/Matrix, and are great pieces to have on hand for open houses or property viewings.  A variety of Express Social Media Images for each residential listing will also accompany the Express Feature Packages in your Dropbox folder.

  • Digital version delivered to your inbox one business day after your listing goes active on MLS
  • 10 printed featured packages included with every listing.
  • See notification email to request and front desk will advise when ready for pick up

greeting cards

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Physical greeting cards designed for any occasion. Choose from our templated options for: birthdays, home purchase anniversaries, holidays & thank-yours – or have us create a custom for you from scratch! These materials help agents maintain and strengthen relationships with their clients.

  • Maximum 48 hour turnaround time for your first proof
  • Once finalized they will be sent to print and delivered to your office for pick up

Lawn Signs & Other Signage

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Directional & Lawn Signs, For Sale Signs, Open House Signs, Riders, “Please Remove your shoes” Tent Cards

  • Available in both templated and custom options.

pop by tags

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A “pop by” is a marketing strategy where an agent physically visits their clients or potential clients at their homes or offices. This can involve dropping off gifts, informational materials, or simply stopping by to say hello and check in with clients. 

A “pop by tag” is a label-sized marketing piece that includes a personalized, “punny” message as well as an agent’s headshot, branding & contact information. These tags are meant to accompany a pop-by gift – such as bottles of wine, jars of jam, bags of candy, or any other small gift – to reinforce an agent’s brand and the relationship with their clients.

The RLPA Support Team seamlessly organizes “Just Sold” mailers on my behalf! They summarize sale info on a postcard with my branding, and just like that – they’re delivered to the postal area that I have selected! It’s easy peasy!

Tracey Rudolph
REALTOR®

postcards

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A real estate postcard is a marketing tool used to promote properties or services to potential clients.  Postcard examples include: Just Listed, Just Sold, Bio/Introduction, Hello Neighbour, Recipes etc.

  • Templated Postcard: Maximum 48 hour turnaround time for your first proof

  • Custom Postcard: Maximum 72 hour turnaround time for your first proof

  • Once finalized it will be sent to print and you will be notified when available for pick up at your front desk

Print Advertisements:

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Looking to promote yourself and your business in a local newspaper, magazine or billboard ad?  Our Team can help capture the attention of your target audience and convey your message effectively though our creative ad designs!  Provide us with the ad dimensions and a description of your vision and we can take care of the rest.

  • Custom Print Ad: Minimum 48 hour turnaround time for your first proof

quarterly stats

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Quarterly stats illustrate real estate performance and market trends over a  three-month period. These one page reports provide both region overall and dististric-specific numbers for areas across NS and NB. They are best used to track market dynamics, assess market conditions, and provide your clients with a quarterly market update on a specific region.

  • Premium agents will automatically receive these stats in their Dropbox folder on the following days: April 19th (Q1 2024), July 19th (Q2 2024) and October 18th (Q3 2024)

  • Self-directed agents will receive an email on April 19, July 19 and October 18, notifying them that they can now request.

RLPA Open House Ballots

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A ballot handed out at open houses for lead-collection purposes.  Attendees are asked to provide their contact information so agents can add these new leads to their database.  As an incentive for filling out the ballot, attendees are entered into a bi-annual, brokerage-wide draw with a grand prize of $1,000

  • Available at your front desk

RLPA Branded Stationary

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 Embossed note Cards and Professional Presentation Folders

  • Available in-office

seller guide

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A booklet with valuable information for those interested in selling their home. They aim to educate potential sellers about the listing journey, while providing them with resources about what to expect throughout the selling process.

  • Automatically created for you within two weeks of completing your orientation if you are on the Premium Plan

  • Available to download in your personal Dropbox folder

  • All agents can request a custom version which has a minimum turnaround time of 72 hours.

  • We will provide an exact turnaround time once we have a better idea of the time required to complete your custom guide.

Your media room

A place to create!

ROYAL LEPAGE® ATLANTIC

design | digital materials

Digital Listing Advertisements

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A 7-day promotional advertisement on Facebook and Instagram putting your property listings into the spotlight. Maximize exposure and captivate your audience reaching potential buyers where they spend their time.

  • Ad extensions available upon request
  • Automatically created and posted for Premium Agents for 7 days, within 1 business day of a listing going live
  • Once Ad is completed a detailed report showing the ads performance will be emailed to you within 5 business days and also will be available in your Dropbox
  • $ Available to all agents for a fee

Digital Lead Generation Advertisements

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Think of lead gen ads as your digital door knocker – promoting you & your Real Estate business! We target potential leads – those who have been actively browsing Real Estate content and are showing interest in buying or selling – to a city, township or region of your choice. Once the target audience is set, viewers in that demographic could see your ad on: social media, websites, apps, and/or Facebook messenger.

  • Ad extensions available upon request
  • $ Available to all agents for a fee

email signatures

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Build consistency across all of your marketing materials by having us create an email signature to match the look and feel of your: business cards, lawn signs and/or social media images! Our Team will create a design, professionally showcasing your contact information and social media links/handles. Once created, it can be added to your Gmail settings so that it’s automatically included at the bottom of your outgoing email messages.

  • Minimum turnaround time of 72 hours

Google Forms Banners

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Banners are the creative rectangular ad that are shown along the top, side, or bottom of a website in hopes that it will drive traffic to your website, generate awareness, and overall brand consideration. 

  • Minimum turnaround time of 72 hours

monthly stats

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Monthly stats provide you with a Branded Social Media Image showing the Average Sale Price, Number Sold, Average Days on Market, Listings Activated and Current Active Listings over a one month period for all regions across NS and NB.

  • For premium agents these are automatically created each month and available for download in your dropbox folder for use across your social media platforms

  • $ Available for all other agents to purchase for a monthly fee

Monthly Newsletters

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A monthly newsletter (“touchpoint”) providing relevant, real estate-related content for database communication purposes. Newsletters are a great way to consistently keep in touch and top-of-mind with clients and other contacts in your Sphere of Influence.

  • Premium Plan Agents: Automatically created and distributed to your database the first full week of each new month
  • $ Available for all other agents to purchase for a monthly fee

Personalized Logo

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Let us create a logo for your business! Establish a strong foundation with a distinctive emblem that captures your essence. Includes consultation with a designer, custom logo creation, logo submark (watermark), brand guidebook (outlining your new brand’s fonts, colours, etc.) and social media templates.

  • Minimum turnaround time of 72 hours.
  • We will provide an exact turnaround time once the scope of work is assessed.

Social Media Images

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 Visual content that can be posted, shared and distributed across various social media platforms. These images are an important part of social media marketing as they help capture your audience’s attention. Examples of social media images include; Coming Soon, Just Listed, Open House

  • Maximum 48 hour turnaround time for your first proof

Social Media Banners & Cover Photos

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A visual way to brand your social media platforms (i.e. Facebook & Instagram). They occupy a large, horizontal space at the top of a social media profile or page and serve as a visual introduction to your profile.

  • Minimum turnaround time of 72 hours for your first proof

QR Codes

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Arranged on a white square grid, these barcodes contain a unique sequence of black squares to encode information, most commonly a website link/URL. The linked information can be accessed by scanning the barcode using a smartphone or tablet, making them an excellent addition to print marketing materials, such as: postcards, flyers and advertisements.

  • Maximum 48 hour turnaround time to receive your QR code

Ever since I started using Royal LePage Atlantic’s Paperwork Service, a weight has been lifted off my shoulders and I’m able to focus on growing my business and providing the best service to my clients

Shawn Nichols
REALTOR®